Playground - The design of sneakers
The madd-bordeaux is closed for a few weeks.
With over 600 pairs, films, archive documents, photos and personal accounts, the exhibition will present all the facets of this iconic object, from its success with New York breakdancers to the cutting-edge technological research that goes on with that.
Basketball shoe, tennis shoe, trainer or sneaker, regardless of the name, they have influenced the way we live, and the way we dress, since the early 20th century. Worn by millions of people the world over, sneakers have, in just a few decades, become a mass-market product that transcends gender, age, and social and cultural background. But how did a simple sports shoe make the leap from the pitch to become a genuine fashion accessory or even a piece of art ?